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Website Optimization

website-optimization

There’s a world of difference between these two very real Internet experiences. Yet they provide a window into the landscape of web survival that plays out daily. Success is the result of a multitude of adaptations to this constantly changing environment. The fate of companies worldwide is at stake, yet few players grasp the full scope of the problem. Fewer still can clearly and thoroughly articulate its solution: website optimization. More »

Get To The Top on Google

Get to the top on Google

Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and
this book) could be the best investment you ever make in your website and your business:

Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. This book approach focuses on Google because it’s the most important, but includes tips on other search engines where relevant. More »

Search Engine Optimization An Hour A Day

search-engine-optimization-an-hour-a-day

How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just down-to-earth, real-world advice and a clear program to get you where you want to be. And, with luck, you’ll even have a little fun
along the way! More »

Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversion

Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversion

Landing page optimization is no longer a secret. It has rapidly become the most powerful method that smart Internet marketers use to build a lasting competitive advantage. Well-optimized landing pages can change the economics of your business overnight and turbocharge your online marketing programs. Don’t guess at what your visitors want. Turn your landing page into a dynamic laboratory to find out what they actually respond to. But you must orient yourself quickly to learn a number of new skills:
• What is the real value of my landing page?
• Can I see the world from my visitor’s perspective?
• How do I uncover problems with my website?
• What page elements should I test to get the best results?
• Which tuning method is appropriate for me?
• Can I build the necessary team and action plan for my project?
• How do I avoid the biggest pitfalls when running my test?
If any of these questions ring true, then you have found the right book.

More »

Professional Search Engine Optimization with PHP

search-engine-optimization-php

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO is mainly geared toward web developers, because it discusses search engine optimization in the context of web site programming. You do not need to be a programmer by trade to benefit from this book, but some programming background is important for fully understanding and following the technical exercises. More »